Compound Interest, The Thought Bank, and Your Return on Investment

“You become what you think about most of the time” – Normal Vincent Peale
A few days ago I published a video on goal setting and Brian Tracy’s goal setting method. As I was driving home today, thinking about my goals, I realized that what was happening was that I was applying the principles of compounding to numerous areas of my life.
Compound Blogging: As I began reviewing my lessons from Yaro Starak’s blog mastermind program, I came across an interesting section called the traffic secret every big blogger knows. What’s amazing is that it was really not a secret. It was simply the power of compounding. With every blog post you publish you are getting indexed by google. The more you do it, the more you get indexed, and after a year you will have tons of blog posts that show up organically. There’s really a compounding principle going on here. You’re making small daily investments for a long term pay off.
Compounding Thoughts: As I have been going through this goal setting exercise of writing down my top 10 goals every morning when I wake up and every night before I go to sleep, I realize I’m actually making a significant investment in my thought bank. Every day I invest my goals into the thought bank. The change of course does not happen over night. Compound interest by definition is not something that works over night. Every time the money grows the power of your interest rate and return on investment increase. Let me break it down very simply for you:
- month1 + interest = new amt
- mont1+month2 + interest earned on month 1 + month 2
Now let’s look at this when we invest in our thought bank.
- affirmations/goals day 1= first reinforcement
- affirmations/goals day 1+ affirmations/Goals day 2= second reinforcement of an idea that has been impressed twice and accumulated interest on our thoughts from 2 reinforcements.
By the end of a year you have impressed the idea on your subconscious 300+ times. However, the power is compounding because you’re just adding to what’s already there and letting it grow. It’s simply a matter of investing in your thought bank and reaping your return on investment.
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About Srinivas: Srinivas Rao is a personal development blogger and avid surfer who writes at his two blogs The Skool of Life and Stoked for life. Follow him on twitter here. |












